Imbibe, an industry-leading beverage development company focused on formulating and commercializing cutting-edge products, released insights from Expo West, which took place Mar. 8 to 11 in Anaheim, Calif. Here are Imbibe experts’ trend observations from the tradeshow:
• Hyper-customization – Products that fulfill individual needs were pervasive across food and beverage categories, and brands were calling out functions on product labels. The most common functions included immune support, increased energy, enhanced beauty, detox and improved cognition. Examples include a range of wellness shots by brands like Vive, Nootra and Brain Juice, and functional product lines by brands like Coffee Blenders, Tea Riot, and Beauty and Go.