Chr. Hansen expanding natural color production for North America
As the conversion wave from synthetic to natural colors continues to rise in the US market, global bioscience company Chr. Hansen A/S is literally gearing up for the future. The company plans to boost production capacity and add new capabilities to meet the rapidly increasing demand for natural colors in North America.
Chr. Hansen purchased the Banker Wire manufacturing facility in Mukwonago, Wis. Officials say the move adds significantly to its presence in North America and is in convenient proximity to its Milwaukee-base. Taking this step is in response to an ever growing interest from US consumers in products made from natural, recognizable and safe ingredients, putting pressure on food and beverage producers to convert to natural colors.