Comax Flavors has released new primary research on consumers’ behavior, usage and attitudes towards bread products. Specifically, its findings explore attitudes and usage involving sliced bread, English muffins, bagels, pitas and wraps/flatbreads.
This is the eighth study of the company’s primary market research program. The Bread study was fielded in September 2017 with 1,000 U.S. respondents aged 18-70+; half were female and the other half were male.