New ricotta snack has a subtly salty-sweet ricotta base that can pair with jams and honeys
The dairy aisle is getting a shakeup with the launch of RifRaf Ricotta Cups, a ricotta cheese snack. Combining spoonable, lightly cultured whole milk ricotta and a sidecar of adventurously flavored jams and honeys, RifRaf is positioned to upset an otherwise uniform yogurt category.
The concept for RifRaf Ricotta Cups came to David Eisenman, CEO of Brooklyn-based creative agency Madwell, by accident.