Imbibe’s second proprietary ingredient masks off-notes
Imbibe introduces NonSense™, a line of clean-label flavor masking ingredients for food and beverages. The development of NonSense™ comes on the heels of the success of Imbibe’s first proprietary ingredient, SweetSense™.
Consumers want better-for-you beverages with natural sweeteners and functional ingredients that come with flavor challenges, but they don’t want to compromise on taste. NonSense™ has already generated significant buzz with product developers who rely on it to mask off-notes like bitterness, astringencies and rancidity that are common with these types of ingredients.