Comax Flavors released new primary research on consumers’ behavior, usage and attitudes towards cracker products. Specifically, the research covers crackers, crisp/thin crackers, flatbread crackers and pita crackers/chips.
This is the ninth study of the company’s primary market research program. The Cracker study was fielded in October 2017 with 1,000 U.S. respondents aged 18-70+; half were female and the other half were male.