America’s appetite for gut-friendly products continues to be ravenous. Consumers are eagerly seeking foods and beverages that help them maintain a healthy digestive tract. This is also evidenced by GoogleTrends. Recent data from Google revealed that the number of US web searches for “improving gut health” increased 250% in the past year alone.
Connected to and helping to drive this interest in the digestive tract is the expanding consumer awareness that having a healthy gut means more than just being regular. The science uncovering the connections between digestive health and both immunity and mental health/well-being has created a generation of tuned-in consumers as well. According to the aforementioned Google analytics, interest in “anxiety and gut health” rose 200%, suggesting that individuals have a growing curiosity about how gut health affects the brain.