Consumers will be looking for foods and supplements to help bridge nutritional gaps for these key nutrients. This demand will only grow as agencies such as the Office of Disease Prevention and Health Promotion (ODPHP), the USDA, industry groups, and dietitians increase public awareness of the Dietary Guidelines for Americans and shortfall nutrients.
“Nutrients of concern” are nutrients that are typically either over-consumed or under-consumed, based on the Recommended Dietary Allowance (RDA), which provides either the minimum level or the maximum level of consumption required to prevent detrimental effects on health.