The way people are eating is changing. Consumers are reaching for more fruits and veggies—and plant-based everything! Are your product developers on-board with the trend? Consumers are driven to choose foods that make them feel healthy and this is making plant-based eating an attractive option.
Of course, consumers are far from totally giving up on meat. Instead, they are choosing more plant-based alternatives and foods to reduce their meat intake or simply supplement the animal-based products they consume. In fact, 38% of consumers say they are adding veggie-centric dishes to their diets, while 22% are limiting (but not necessarily eliminating) meat and poultry. Datassential’s new “Keynote Report: Plant-Based Eating,” takes a deep dive into this bold new category, which presents rich opportunities for foodservice, restaurants, and retail.