Tyson Innovation Lab, the Tyson Foods, Inc. team tasked with bringing new consumer products to market in just six months, launched ¡Yappah!, its first brand. It debuted with a campaign on Indiegogo, a crowd-funding platform, and challenges consumers to re-think snacks for good. The brand name was inspired by a tradition in the South American Andes called “yapa,” which refers to the little something extra a merchant gives to a valued customer so that nothing gets wasted.
“The ¡Yappah! brand mission is unique, important and far-reaching,” said Rizal Hamdallah, Head of Tyson Innovation Lab. “The brand was created to inspire people and partners to rethink their relationship to food and how it impacts society. Through this launch, we intend to address global food challenges such as food waste.”