Tomer Harpaz suggests US hummus category is just getting started
Sabra Dipping Company, LLC (Sabra) named Tomer Harpaz as its Chief Executive Officer (CEO). Harpaz joins Sabra at a dynamic time for the hummus-maker, which recently introduced a refreshed look and is poised to benefit from growing consumer enthusiasm for freshly flavorful plant-based foods like hummus. Sabra tapped Mr. Harpaz to lead the company into the next phase of growth.
"I have admired Sabra's trajectory and am eager to work with this talented team to grow a category with massive potential," said Mr. Harpaz. "Hummus first captured the attention of US consumers approximately 10 years ago with Sabra ushering its introduction. Today, many US consumers have already discovered hummus as a dip, and that has been the driving force behind the success of the category to date."