Firmenich is proud to launch its Natural and Clean Label platform to create great tasting, natural and traceable food and beverage experiences. Combining its mastery of taste and naturals, with its world-class science and consumer understanding, Firmenich is focused on creating the most authentic flavors. Committed to full traceability, Firmenich is going far beyond today’s labelling requirements to provide its customers and their consumers with information they can understand and trust.
“Traceability is an absolute priority for our industry and a topic that I am personally committed to,” says Patrick Firmenich, Firmenich chairman. “There are no half measures here, that’s why we are embracing technology and working with all our partners to shape the most transparent experience.”