Museum of Ice Cream, a creator of interactive experiences, announced its return to New York City with the launch of its latest concept, ‘The Pint Shop’ — officially opening its doors in the Meatpacking District. The initiative re-envisions the grocery store, enabling a hyper-sensory experience. At The Pint Shop, visitors will explore life-size pint installations, browse aisles dedicated to Museum of Ice Cream’s debut ice cream flavors, and have the opportunity to indulge in a reservation only, one-of-a-kind tasting experience, where participants will learn about the making of ice cream through all five senses.
Starting this summer, Museum of Ice Cream’s ice cream will launch at The Pint Shop, all Museum of Ice Cream locations, and exclusively at most Target stores across the country. The debut line will include its signature flavors, Piñata and Sprinkle Pool, as well as new additions: Vanillionaire, Chocolate Crush, Cherrylicious, Churro Churro, and Nana Bread.