RIND® Snacks launched a line of "Skin-on Superfruit" dried-fruit snacks, distinguished by their whole-fruit inclusion of both fruit flesh and peels, with no sugar or no sulfites added. The line's three tangy, chewy flavors include "California Kiwi" and two blends: "Tropical" (bittersweet orange, organic pineapple, kiwi) and "Orchard" (persimmon, apple, peach). All contain nothing but slices of USA-grown and dried fruit. RIND fruit snacks come in 1.5-ounce single-serve and 3-ounce re-sealable pouches designed with photos of the fruit inside.
RIND's offerings feed a growing consumer appetite for naturally healthier snacks. US retail sales of specialty nuts, dried fruits and trail mixes reached $1.46B in 2016. The "on-the-go" snackable fruit and vegetable category that RIND participates in posted a 10% compound annual growth rate from 2012 to 2016.