Symrise Identifies Eight Unique Trends at the 2018 Sweets & Snacks Expo
Among the most interesting trends was the mixing of flavors – both complementary and contrary
Representatives of Symrise NA recently attended the National Confectioners Association’s annual Sweets & Snacks Expo at McCormick Place in Chicago, with an eye towards identifying the most important trends in the category. While much of the emphasis was on products that have been trending for a few years, some exciting new trends were also experienced during the event.
The eight most significant trends were identified as: Color in Chocolate, Flavor Duality, Mix It Up, Texture, Organic, Healthier Meets Functional, Coconut Madness, and Balls & Bites of Protein/Energy.