eCommerce certainly is not a future concept. It’s already here, growing—and dramatically changing the landscape for everything from food and beverage R&D to consumers’ purchase decisions. Each day brings more new foods and drinks exclusively developed for online sales—ranging from Amazon’s Wickedly Prime teas, snacks, soups and spreads; to PepsiCo’s “Drinkfinity” flavor pods.
What’s next for this market and what do leading CPG innovation leaders and small industry disruptors need to know? Listen in as Betsy McGinn, CEO, McGinn eComm, and Bob Burke, Principal, Natural Products Consulting, share perspectives about what’s new, what’s working—and what’s next in the realm of eCommerce
Betsy McGinn began her career in eCommerce with Seventh Generation, the leading nontoxic household cleaning products and baby personal care company. In 2014, Betsy founded McGinn eComm to provide expertise in eCommerce strategy to consumer products companies—ranging from launch stage to multi-billion dollar brands. With an aggregate 12 years of experience with Amazon.com and other strategic eCommerce partners, McGinn guides companies through this new and complex channel, aligning their multi-functional marketing, finance, operations, sales and other strategic teams around this unique opportunity. Since its inception, McGinn eComm has launched, optimized and recalibrated more than 50 brands on Amazon.com, helping them increase their growth, revenue, and overall success.
Since founding Natural Products Consulting in 1998, Bob Burke has been helping innovators bring natural and specialty products to market across most class of trade. He was named one of the "top 25 Business Builders of the Natural Products Industry for the last 25 years" by Natural Foods Merchandiser Magazine.