Restaurants, Bars Push Innovative Drinks to Entice Millennials
Approximately 28% of Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out"
From dating through apps and online shopping to working from home, it seems Millennials prefer to do nearly everything from the comfort of their couch—and now socializing is best done from home for this generation, as well. New research from Mintel reveals that almost three in 10 (28%) Younger Millennials (aged 24-31) drink at home because they believe “it takes too much effort to go out.”
But while going out is proving to be too much effort for young Americans, the country’s older consumers are willing to make the time as just 15% of Baby Boomers (aged 54-72) agree it takes too much effort to drink away from home.