Breakfast tends to be the most polarizing meal of the day; some people love it while others almost never eat it. With most “breakfast believers” being either baby-boomers or families with children, companies are producing new products in an attempt to expand the market by getting younger adults hooked on breakfast foods. Some of the more successful innovations are products that combine aspects of popular breakfast foods for kids and adults into one according to a new Packaged Facts report, Breakfast: Retail Product Trends and Opportunities in the US 2nd Edition.
Yogurt has been a staple of the breakfast foods market for a long time, most recently manifesting itself in the recent Greek yogurt craze. Now that Greek yogurt’s popularity has slowed, marketers are looking to drinkable yogurt and yogurt smoothies to take its place at the breakfast table or meal on the go. And while the product isn’t new – think Danimals – it’s one of the fastest growing breakfast foods, logging a growth rate of 20% in the past year. Packaged Facts projects that the drinkable yogurt market will grow another 13% by 2022. New drinkable yogurt products can capitalize off of the nostalgia young adults may have for products such as Danimals, while also appealing to their more grown-up taste buds, nutritional interests and busy schedules.