New launch represents the company's first organic line for kids
Kashi officially introduces Kashi by Kids, a collection of organic cereals co-created with kids, for kids. As the company's first line developed for kids, Kashi collaborated with passionate Gen Z leaders who inspire others to make a difference in the world and share Kashi's desire to make a positive impact through food to create something #AwesomeTogether: Kashi by Kids.
Instead of trying to guess what kids want in a cereal, Kashi went straight to the source and collaborated with a group of kids who are passionate about food and the planet, the Kashi Crew, to create foods that both kids and parents would love. The result is a collection of flavorful Kashi by Kids organic cereals – each featuring cool shapes like swirls and filled pillows, tastes like honey and berry, and superfood ingredients like chickpeas and red lentils – available in three flavors: Kashi by Kids Berry Crumble, Kashi by Kids Honey Cinnamon and Kashi by Kids Cocoa Crisp.