Developing beverages for foodservice establishments makes up a large portion of the business at Imbibe, so in some cases, we know what’s coming to market. Imbibe also watches what’s happening in the rest of the marketplace—both in foodservice and retail—to monitor new product launches, novel ingredients and trending flavors.
While there is plenty of indulgence available in foodservice, Imbibe especially has been focused on the disruptive, health-focused, and fast-casual restaurant brands. As a society, we are in the process of shifting towards less sweet, more fruit, vegetable and superfood-forward flavor profiles. Many brands have responded by offering better-for-you beverages, and below is a brief overview highlighting some beverage menus worth knowing about: