Artisan products have a new position in the US market as more consumers express interest about what’s in their foods and drinks—as well as where and how those items are produced.
“Mindfulness” has become a buzzword and it follows that consumers are increasingly mindful in their food choices. Knowing more about their foods and drinks helps many make decisions about issues of health, the environment (sustainability) and ethics. With this shift, more consumers are looking to traditional products and processes (such as fermentation) and considering those as more natural, healthy and authentic.