Layn using new website, “byLayn” branding to share industry expertise
Layn Corp., a global leader in the vertically integrated production of premium-quality, plant-based sweeteners, flavors, and botanicals, rolled out a new corporate website and introduced new branding to more closely tie the Layn name, heritage, and reputation to its premium ingredient portfolio.
“With deep, proven experience that spans over two decades, Layn is introducing new branding that more clearly communicates our expertise and leadership in the industry,” says Frank Yongfu Xie, executive vice president of Layn Corp. “Many years of dedicated research and advanced technology have enabled us to offer a very unique and innovative portfolio of sweetener solutions. Leveraging our knowledge of the intricacies and combinations of steviol glycosides, mogrosides and natural flavors—we’re able to achieve optimal taste profiles for each specific application. Our new website provides our customers with an introduction to each of these tools and more insight as to how they can be used for deep sugar reduction and improved taste profiles.”