Clean-Label, Non-GMO Products Growing Steadily, Performing Well
Consumers avoid additives/preservatives, seek labels with simple ingredients
As consumers strive for healthy, natural beverages, clean labels and products with simple, recognizable ingredients, natural flavors and colors are dominating the beverage aisle. Yet, the complexity of the clean-label category and the term itself can mean something unique to each consumer, experts note.
“Clean label is a broad claim that can be defined in a number of ways, depending on the consumer and what’s important to them,” says Vicky Fligel, senior product manager of Beverages at Chicago-based Glanbia Nutritionals.