Riviana Foods Inc. launched the globally inspired Minute® Instant Jasmine Rice (Minute Jasmine). Developed to help consumers add an international flair to their meals, Minute Jasmine offers the core benefits of the original Minute Instant Rice – ease and convenience – with the subtle, buttery flavor and enticing aroma of jasmine rice that is native to Thailand.
Minute Jasmine is fluffy and fragrant when cooked; has a light, sweet flavor, pleasant scent, and is ready in the same time as the signature Minute White Rice: only five minutes. Minute Jasmine complements both Asian and traditional dishes, retaining the same pleasing tenderness of white rice but with elevated flavor and enough versatility to make it a standout dish. In a pre-launch consumer test, Minute Jasmine exceeded expectations, driven by strong, positive perceptions of taste, aroma and texture.