The Alkaline Water Company Inc. with products bottled under the trademark Alkaline88®, announced that it has launched its 2018 drugstore sales strategy with the product placement of its flagship product, Alkaline88®, in over 7,500 locations of one of the largest drugstore/pharmaceutical chains in the US.
“We are pleased to announce that we have made our first major foray into the drugstore class of trade. Beginning later this month, Alkaline88® will be available for purchase in over 7,500 locations of one of the largest and most respected drugstore/pharmaceutical chains in the country. This announcement comes on the heels of gaining product placement of Alkaline88® in over 6,500 Walmart, Kroger, and Shopko locations. With the addition of this national drugstore account, Alkaline88® will be available in more than 47,500 stores nationwide, allowing consumers to purchase our products in virtually every town across the US,” stated Richard A. Wright, President and CEO of The Alkaline Water Company Inc.
“Our entrance into the drugstore class of trade will also open up a tremendous opportunity for the Company’s new line of infused beverage products being brought to market by its wholly owned subsidiary, A88 Infused Beverage Division, Inc. We believe that the health-conscious drugstore consumer would be attracted to many of these new products, which will include: (a) hemp-derived CBD infused alkaline water; (b) vitamin infused alkaline water; (c) flavored alkaline water; and (d) sparking alkaline water. We are very excited to continue to develop this new line of products; specifically, our new hemp-derived CBD infused alkaline water. Given the DEA’s recent decision to remove CBD as a Schedule 1 Drug, our planned hemp-derived CBD infused alkaline water has become an even more appealing business prospect. We fully support the DEA’s recent decision and expect similar developments will allow us to bring our hemp-derived CBD infused alkaline water to market once all approvals have been obtained,” commented Richard A. Wright, President and CEO of The Alkaline Water Company Inc.
“This is a significant achievement for the Company and firmly secures Alkaline88®’s place as a true national brand. We believe that our other sales efforts towards the remaining classes of trade, including big box retailers, club stores, convenience stores, and e-commerce, will be met with similar success. I would like to thank the hardworking Alkaline88® team and our nationwide broker network that made this possible,” concluded Mr. Wright.