Fortification Puts the "Better" in Better-For-You Foods
Fortification, whether in the form of single ingredients or premixes of multiple ingredients has been a game-changer in better-for-you formulation for years
The myriad of options for healthier eating are greater than ever before. From meal delivery services to organic options at the c-store, toddler meal pouches, drinkable meals and more. But it’s the rare “better for you” food or beverage that can succeed without some sort of fortification.
Fortification, whether in the form of single ingredients or premixes of multiple ingredients has been a game-changer in better-for-you formulation for years. Just think of vitamin D in milk and folate in flour. The former has been added to milk since the 1920s and the FDA instituted the latter in 1998. But today, fortification and premixes for same can include everything from added botanicals and nutraceuticals to pre- and probiotic compounds.