Cake creation is a many layered topic. There are snack cakes, cupcakes, cheesecakes, yeast cakes, fruitcakes, and even boozy Bundt-style cakes. For cake makers and bakers, as well as sellers and consumers, staying on top of cake trends is essential.
This can prove challenging, as cake trends are as ever-changing as fashion. In an industry where companies can fail in a flash, anticipating trends can be critical. “Even successful organizations can fail to anticipate trends,” says Nigel Travis, former CEO of Dunkin’ Brands Inc. “This requires looking to the future, assessing what competitors are doing, what they’re working on, and having truly good insight.”