Those green pastures filled with contented cattle lazily chewing its contents might be emptied of their occupants – or at least put to use for more environmentally-friendly alternatives. Plant proteins, based on ingredients derived from soy, wheat, pea, oats, potatoes rice and corn, offer options to help developers create analogues or alternatives to beef, poultry, pork and fish.
The meat analogue or alternative market is heating up due to consumers who might not be embracing a strict vegetarian lifestyle, but exhibiting increased interest in flexitarian meals, across a spectrum of ages and for a variety of reasons.