Ben & Jerry's launched Pecan Resist, a campaign to confront injustice and champion those fighting to create a more just and equitable nation. To lift up resistance leaders, Ben & Jerry's introduced Pecan Resist, a Limited Batch ice cream flavor celebrating activists who are continuing to resist oppression, harmful environmental practices and injustice.
Pecan Resist is chocolate ice cream with white & dark fudge chunks, pecans, walnuts & fudge-covered almonds, with the goal of bringing deeply important values to freezers across the country.
Pecan Resist highlights four groups and movements focused on freedom, belonging, community, and justice. Color Of Change designs campaigns powerful enough to end practices that unfairly hold Black people back, and champions solutions that move everyone forward. Honor the Earth works on issues of climate change, renewable energy, and environmental justice with Indigenous communities. Women's March is committed to harnessing the political power of diverse women and their communities to create transformative social change. Neta is one of the fastest-growing independent media platforms led by people of color along the Texas-Mexico border. Ben & Jerry's is donating $25,000 to each organization and encouraging its fans to sign up, learn more and engage with each group at www.benjerry.com/pecanresist.
Ben & Jerry's has a history of using its ice cream to promote justice, from racial equity, climate change and marriage equality, to refugee and immigrant rights. Chubby Hubby became Hubby Hubby in 2009 to celebrate same sex marriage in Vermont. Chocolate Fudge Brownie temporarily became "Food Fight Fudge Brownie" to support GMO labeling, and EmpowerMint was launched in 2016 to promote voting rights. In a previous incarnation, Pecan Resist was known as New York Super Fudge Chunk.