Ben & Jerry's takes political stance, peacefully resists attacks on company values
Ben & Jerry's launched Pecan Resist, a campaign to confront injustice and champion those fighting to create a more just and equitable nation. To lift up resistance leaders, Ben & Jerry's introduced Pecan Resist, a Limited Batch ice cream flavor celebrating activists who are continuing to resist oppression, harmful environmental practices and injustice.
Pecan Resist is chocolate ice cream with white & dark fudge chunks, pecans, walnuts & fudge-covered almonds, with the goal of bringing deeply important values to freezers across the country.