Symrise, a global leader in the manufacture of food and beverage ingredients, has launched an initiative focused on the American craft food and beverage space. Details on this initiative–including consumer research, interviews with experts, trend analysis, category interrogations and concept creations–have been published in Symrise’s Craft eBook, which is now available to food and beverage manufacturers.
To establish a better understanding of its meaning, Symrise identified the key drivers of the craft concept in foods and beverages. It also examined the relevance and perception of craft across a spectrum of key food and beverage categories, all of which have helped uncover numerous opportunities for innovation.