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Legal cannabis edibles and beverages manufacturing is one of the fastest-growing industries in the US. However, many members of the traditional food and beverage industry—in both manufacturing and from the supply chain—have been reluctant to enter the market due to incongruences related to federal vs. state legal status, the unfamiliarity of the territory, restrictive banking options for legal cannabis businesses, limits imposed on advertising and social media, and other hurdles.
Nevertheless, growth of the industry continues as more states legalize cannabis for medical and/or recreational use.