When it Comes to Food Packaging Labels, Less is More
To better understand how consumer purchase decisions, Package Insight and QuadPackaging partnered to test sustainability messaging on paperboard products
Everyone knows Friday is the best day of the week. The long work week is drawing to a close and your alarm clock can usually be thrown out the window for a couple days. But for the Package Insight/Packaging School office, Friday means Foreign Food Friday, or #FFF as the kids call it. #FFF lunch is our outlet for some end-of-the-week fellowship while we explore the amazing melting pot of restaurants here in Greenville, SC, from delicious Thai food to vibrant Latin American cuisine. But truthfully, we do throw in the occasional burger or BBQ joint.
Regardless of the restaurant type, we’re all really creatures of habit; most often sticking with the same favorites without even giving the whole menu a once-over. Even though there are pages of new culinary opportunities waiting for us, we typically default back to what’s familiar or the easiest to blurt out when the server shows up at our table. Regardless of why we order the same thing time and time again, one thing is certain– that we are missing out on 99% of the menu real estate.