At a time when 92% of adult Americans rate maintaining digestive health as important to their overall health, new wellness brand HI! Happy Inside™ answers their need by delivering prebiotics, probiotics, and fiber1 in an all-in-one cereal. This 3-in-1 cereal makes digestive wellness support easily accessible in food that enriches people's daily lives and provides a choice that people will feel happy inside about.
According to a recent survey commissioned by Kellogg and conducted online by The Harris Poll among over 2,000 US adults, while 29% of Americans say they know about probiotics, prebiotics are a mystery for the average American. Only 15% of respondents shared that they know about prebiotics. When prebiotics are paired with probiotics and fiber, a real food like HI! Happy Inside provides ingredients to support digestive wellness.