When Datassential makes its annual trend predictions each year, we tend to look far into the future. Here’s a sneak peek at some trends that should be on your radar for 2019 and beyond. Let’s start with two macro trends that have the potential to impact the entire industry:
Healthy 4.0: Personalized Nutrition—Our definition of health continues to evolve—moving from Healthy 1.0 (low-fat, low-calorie) to Healthy 2.0 (feel-food foods, organic, local) to Healthy 3.0 (functional foods, protein). However, for the most part, these eras have focused on consumers overall. Suddenly everyone is eating low-calorie or protein-rich foods or it seems like we’re all on the same diets. Yet technology is beginning to allow us to target a consumer’s health needs and goals at an individual level, with DNA tests that even recommend specific vegetables or proteins.