Michael Pollan, author, journalist and a UC Berkeley professor, observed, “The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture.” He also said, “Eat food. Not too much. Mostly plants.”
Pollan’s conventional wisdom cuts through all clutter associated with eating. It also inspires the trend observers at Mattson to look more closely at the ingredient and consumer trends driving new product development. Here are five key factors influencing Mattson’s product innovation work for its clients.