BASF uses artificial intelligence to develop PeptAIde, the first plant-based peptide to address sports-related inflammation.
Inflammation—often perceived as pain—is a key concern of active people. It often starts with a feeling of discomfort that might turn into minor pain. It also can manifest as a feeling of stiffness and soreness and this often prevents active people from increasing or maintaining their physical activity.
In one research study of active lifestyle consumers, 69% of respondents indicated that they engaged in physical activities more than three times a week. Sixty-two percent of these consumers agreed that recovery is a critical aspect of their post-workout plan and 67% of those polled would consume a dietary supplement to aid post-workout recovery.