Mintel finds sustainability, health and convenience as top 2019 trends
A new generation of modern convenience food and drink is emerging
Mintel predicts that modern takes on sustainability, health and wellness, and convenience will reshape the food and drink industry in 2019 and beyond.
“In 2019, Mintel foresees that as global attention on plastic waste creates a broader understanding of sustainability, brands will take a more circular approach. There is also an opportunity for product innovation that helps people of all ages proactively address age-related health concerns as healthy aging becomes more of a focus,” says Jenny Zegler, associate director, Mintel Food & Drink. “Finally, a new generation of modern convenience food and drink is emerging as manufacturers respond to rising healthy-eating priorities, quests for foodie-inspired flavors, interests in personalization and competition from speedy delivery services.”