Foodscape Group Predicts Upcycling as a Way of Doing Business
Upcycling presents an opportunity for brands to leverage sustainability in a way that creates brand loyalty, reduces environmental impact, and improves transparency
Back in the day recycling was the focus. Reduce, reuse, recycle was the mantra. Today, thanks in part to the rather shocking finding that 30-40% of food is wasted, consumers increasingly view recycling as a given and are moving more deeply into sustainability. Chief among the sustainability measures of interest is upcycling, which is the process of transforming by-products or waste materials into end products of value.
Upcycling presents an opportunity for brands to leverage sustainability in a way that creates brand loyalty, reduces environmental impact, improves transparency and delivers on taste and nutrition. Upcycling is arguably the ultimate win-win.