Market research firm Packaged Facts estimates that chewing gum sales comprise 11% of the total US retail candy market, which also includes chocolate and non-chocolate (i.e., sugar) candy products. The findings were recently published in the final report in Packaged Facts’ confectionery trilogy, Chewing Gum: US Market Trends and Opportunities.
Total retail dollar sales of the US chewing gum market reached roughly $4.1 billion in 2018, representing a slight rise over 2017. Due in part to health concerns over snacking calories and sugar consumption, better-for-you sugar-free gum accounts for 85% of dollar sales, compared to only 15% for “regular” (sugared) gum. It’s a trend that will keep the category relevant in coming years, predicts Packaged Facts.