The launch of Heineken® 0.0 represents a significant investment for the brand in the zero-alcohol segment
Heineken USA presents its latest innovation, Heineken® 0.0, an alcohol-free malt beverage brewed with a unique recipe for a distinct, balanced taste – with only 69 calories per bottle. Heineken®'s Master Brewers created the new zero-alcohol option using only natural ingredients, resulting in a brew for beer lovers, by beer lovers.
With holistic wellbeing and mindful drinking on the rise, Heineken 0.0 is an addition to a beer drinker's portfolio, allowing them to do more without giving up the drink they love. In fact, this inspired the brand's new global campaign platform, #NowYouCan, which will come to life through a national marketing program unprecedented for the category, which showcases the wide range of fun, social occasions Heineken®0.0 creates.