Discovery and adventure messaging along with convenience drives new product development in the sweets and snacks categories
With one in four global consumers increasing their consumption of confectionery over the past year (Innova Market Insights Consumer Survey, 2018) because “there is more variety & novelty available,” the food industry is responding. New data from Innova Market Insights finds a 15% average annual growth in global confectionery launches with a “discovery” claim (CAGR 2013-2017).
Consumer curiosity to discover something new and different is leading to more unusual and often bolder flavors and blends, surprise textures and a greater focus on visual appeal in the sweets and snacks arena.