Snacking has long been a cornerstone of the American diet. A recent survey revealed that over half of respondents (52%) enjoy snacks between meals.1 While the “fourth meal” is a mainstay, consumers are always craving new and unexpected flavors and ingredients. According to Mintel, 41% of salty snack buyers like to try new kinds of salty snacks.2
Consumer expectations and preferences for snacks have evolved to meet on-the-go lifestyles, health preferences and a hunger for new, bold flavors. Here, we look at two prevailing snack trends—flavor and function—that apply to potatoes, and how manufacturers can market and innovate snack foods to capture consumer cravings.