Bob’s Red Mill extends oats from bowl to bar with first foray into snack aisle
Forty years after reviving old world-style milling, Bob’s Red Mill is bringing its expertise in whole grain foods to the snack aisle. Bob’s Better Bars combine the company’s signature whole rolled oats with peanut butter and ingredients like honey, chocolate, strawberry and banana to create five chewy, nutritious bars.
The bars are another way for the employee-owned company to satisfy consumer demand for easy, portable nutrition following the popularity of its lines of Muesli and Oatmeal Cups.