With the close of 2018, Nestlé USA is closing out an exciting year that included a cross-country headquarters move to Arlington, Va., our deal with Starbucks, the sale of our confections business, and the introduction of some exciting new brands and tastes to our portfolio.
But in our rapidly changing business, we have to look forward in order to meet the needs of our consumers. People’s tastes and preferences change like the seasons, and being consumer-led — as we are — means you have to keep your finger on the pulse of the people who buy our products.
This past fall, we commissioned Morning Consult, a market research company, to conduct a survey of more than 2,200 people across our diverse country to better understand the food trends that are driving our day-to-day lives. As the world’s largest food and beverage company, this information will help us deliver what you want, how you want it, in 2019 and beyond.
Based on that research, here are 5 food trends we are plugged into for 2019: