Nestlé Joins TerraCycle as a Founding Partner of Loop
Consumers will be able to enjoy Häagen-Dazs Ice Cream as Nestlé aims to shift supply chains and eliminate waste
Nestlé’s Häagen-Dazs brand announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop. Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer’s front door step.
Announced at the World Economic Forum, Loop was created to provide a solution to one of the world’s most pressing environmental issues: waste. Häagen-Dazs, alongside brands from other major CPG industry partners, examined its supply chain to identify ways to innovate in packaging, production and distribution. At the same time, the new service should maintain affordability and improve convenience and the consumer experience.