Annatto color certified organic for IFF’s Frutarom division
With consumer demand for fair trade, sustainable and organic products growing fast, Frutarom Natural Solutions Ltd., a division of International Flavors & Fragrances Inc. (NYSE:IFF) (Euronext Paris: IFF) (TASE: IFF), has received organic certification for that its natural annatto color.
The ingredient was granted organic certifications from both the U.S. Department of Agriculture and The European Organic Certifiers Council. Annatto seeds and extracts have been used for more than a century in Europe and North America to provide a yellow to reddish color to foods and beverages, thus becoming the second most economically important natural colorant worldwide.