Company engages in creative social media campaign to promote new variety
Spindrift®, sparkling water made with real squeezed fruit, launched its tenth flavor, Lime
"The launch of Spindrift Lime is a direct response to requests from the Spindrift community. Our fans are always submitting new flavor ideas and lime has long been one of the most popular requests," says Bill Creelman, founder and CEO of Spindrift. "Lime is actually the most popular flavor in the flavored sparkling water category, but Spindrift is the first brand with scale to make it with real squeezed lime juice."