Welcome to 2019 and the future of food. Many consumers are working on New Year’s resolutions to eat healthier, more nutritious foods. However, the way they are doing it is different than in the past. Today finds them looking beyond avoidance tactics, such as “fat-free”; as well as feel-good terms, such as “organic.”
Instead, there’s a growing emphasis on foods that can improve and maintain their health: known as “functional foods.” With Prepared Foods focusing on reduced sugar trends this month, we thought now would be a good time to share data on the foods that consumers are buying to feel and look better. The information is from Datassential’s new report, the “Functional Foods Keynote,” which combines the opinions of more than 2,300 consumers along with insights from foodservice across the US.