Tracy Ging has been promoted to executive vp and chief business officer
S&D Coffee & Tea announced chief commercial officer Tracy Ging has been promoted to executive vp and chief business officer. In her new expanded role, Tracy will be involved in all critical business activities working closely with Ron Hinson, the company’s president and CEO, to help steer the organization as it continues to expand. She will play a key role in helping to shape the future of S&D through new product expansion and growing the company’s coffee and tea extract division.
Ging has dedicated her career to the coffee & tea, beverage and specialty food industries, solidifying her place as an industry leader and expert. Ging’s deep knowledge and understanding of trends, consumer and customer insights, and the future of the beverage industry will play a key role in her new position and in helping to shape the direction and future of S&D. This promotion comes on the heels of new global business awards in Europe and Asia, a host of new products planned to launch in the coming year, including an expansion of the company’s cold coffee beverage platform and a greater variety of tea-based beverages and infused waters, and potential acquisitions.